Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (2023)

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You can buy almost anything on Amazon. With over 12 million products on the platform, it is by far the largest online retail store in the world. In fact, eMarketer reports that Amazon owns nearly half of the entire e-commerce market in the United States, surpassing retail giant Walmart and e-commerce marketplace eBay. But when you're looking for the best products to sell on Amazon to make money as an eCommerce business owner, you don't want just any product. They want (need!) Amazon's most popular products. Below are trending products by category and country, courtesy of our partners at Helium10.





Estimated monthly income

Estimated monthly income

(Video) Top 7 Tools for Amazon Sellers (2023)

Hot Products on Amazon for 2023:

  • 1. Helium 10
  • 2. Jungle Explorer
  • 3. ProfitGuru
  • 4. Supply spy
  • 5. Beat the Bandit
  • common questions

Best Selling Products on Amazon in 2023

When you choose the products you willsell on amazonIt depends on a few different things: market demand, your business niche, your competitors, and more. With all these variables to consider, you probably won't pick a winner every time. And that's okay. Building a business takes some trial and error. But you probably want a little less bugs, right?

That's why it's a good idea to pay attention to products that are already doing well on Amazon. Research can reduce the "error" of trial and error a bit... give it a try.

There are a handful of products and product categories that consistently perform well on Amazon:

  • Face masks (the skin care kind, not the kind that protect you from a deadly virus)
  • nail polish
  • hair products
  • fitness products
  • the yoga mat
  • water bottles
  • Exercise bands (resistance bands)
  • games and puzzles
  • board games
  • capes for laptop
  • camera and photography equipment
  • handmade products
  • pet accessories
  • books

As you've probably noticed, the top performing products on Amazon tend to fall into three main product categories: Personal Care, Games & Puzzles, and Fitness.

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personal hygiene

Beauty and personal care products always sell well, but after more than a year of the pandemic, it is not surprising that online purchases of these products have increased. Instead of putting on masks and heading to the store, people are heading to their computers to buy more of their favorite products when they leave. Combine that with an increased sense of isolation and loneliness, and it's no wonder we turn to self-care. The main personal hygiene products are facial masks (mainly peel-off masks), nail polishes and hair products.

“Peeling off face masks” has seen a huge jump on Google Trends, likely due to the increase in people sharing videos and photos of themselves and wearing them almost everywhere in the world.The social media platform. Designer nails have also seen a big rise, with estimates that the global nail polish market will reach $15.6 billion by 2024. And hair products, especially eco-friendly products, also have a label.

games and puzzles

When you're stuck at home all the time, it's easy to get cabin fever. And if our interest in games and puzzles is any indication, then we've got a pretty bad case. Global board game marketing is approximately $13.75 billion and is expected to grow to $30.93 billion by 2028. Puzzles have also seen a huge increase in love, particularly from millennials, who keep puzzle creators attentive to meet this new demand.

Physical aptitude

We all know that fitness is a multi-billion dollar industry. But with gyms and studios closed due to a global pandemic, we're now trying to stay fit from our homes. This has led to increased sales of things like free weights, yoga mats, exercise/resistance bands and (environmentally friendly) water bottles.

Amazon Best Seller Listfor 2023

So how do you find the most popular Amazon products to sell? A good starting point is the Amazon bestseller list. This list is updated hourly and shows the most popular Amazon products based on sales. Products on Amazon's bestseller list are the best sellers across the entire site and are divided into categories to make it easy to discover what's trending in your niche. Looks like it:

Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (1)

You can select a category on the side to learn more about top sellers in a specific niche:

Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (2)

Amazon's Best Sellers list is largely based on Best Seller Rankings, a measure Amazon gives each product on the platform that takes into account recent sales and speed of sale. This metric is updated hourly, so the list is a good starting point, but it won't help you understand product trends over time.

There are several reasons why you shouldn't commit to a product just because it's becoming a bestseller on Amazon:

  • These products are really competitive.
  • Trends may be waning
  • Products may not have high margins or profitability

That said, Amazon's bestseller list is still a great place to get ideas on what people are enjoying at any given time. Also, you can check theCustomers also boughtInteresting products section for even more product ideas.

How to Find the Right Amazon Trending Products to Sell

So if you can't just rely on Amazon's bestseller list, how do you find the right trending products to sell? product search

you just fell asleep

He is well. The word "research" tends to cloud our eyes. But if you really want to improve yourE-commerceTo play the game and find the right products to sell to the right customers, you need to do some product research. Fortunately, there are several third-party product research tools that can make this process much easier and more fun. Here are some of our tips:

1.helium 10

Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (3)

Helium10 is a toolkit for Amazon sellers. So if you are just looking for a product research tool then this might be too much for you. platform includesAmazon SEO Toolsto help you find high-volume keywords that will help you optimize your Amazon product listings and create manual or automated PPC campaigns. For product research, Helium10 scans millions of products across product categories and niches, provides demand, sales trends and seasonal information (popular products for the summer or holiday season), and provides detailed pricing and sales estimates.

price fixing

Helium10 has a free plan for up to 20 uses and five paid plans to choose from:

  • To start:$29/month or $339/year
  • Platinum:$99/month or $999/year
  • Diamante:$249/month or $2,500/year
  • Elite:$399/month (no annual plan)
  • custom plans

Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (4)

4.8 out of 5 stars

Helium 10 is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs and reporting.

(Video) The Best Free Amazon FBA Tools for Growing Your Business in 2023!


features and prices

Advantages and disadvantages




easy to use




total score


features and prices

assessment management

inventory management

Multiple store management

returns management

SEO Management

Fulfillment by Amazon

Price on demand

Advantages and disadvantages

Access to Amazon reviews takes the guesswork out of it.

(Video) Top 5 FREE Tools for Amazon Sellers (2022)

The listing tool simplifies search optimization

Free training course with paid accounts sets users up for success

So many tools, so many names

steep learning curve

Best suited for: Amazon sellers

Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (5)

4.8 out of 5 stars

Helium 10 is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs and reporting.


2.jungle explorer

Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (6)

Jungle Scout is probably the most popular product search tool for Amazon sellers. They developed product analysis algorithms specifically for Amazon that provide a wealth of information about consumer demand, estimated profitability, competition and seasonality for each product or niche on the platform. If you are interested in private labeling, you can use Jungle Scout to find global suppliers and manufacturers. The platform also includes other useful tools for finding the best keywords.

price fixing

Jungle Scout offers three paid plans:

  • Basic:$49/month or $349/year
  • Suite:$69/month or $589/year
  • Specialist:$129/month or $999/year


Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (7)

ProfitGuru has several ways to find products sold on Amazon and is a great tool for wholesale research. It provides data on product performance using product ASINs, and you can use it to find products where competition is less and products are not sold by brand owners or Amazon. It is a popular platform for wholesale sellers as it provides supplier information on popular brands, saving time in the verification process.

price fixing

ProfitGuru offers a free plan for up to 10 surveys per month. You can get more from the platform for $39/month or $348/year.


Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (8)

SupplySpy provides product research and profit calculation with massive analysis tool and profit calculator. The platform offers a simple product search process: upload supplier price list files and the tool calculates your potential Amazon earnings, taking into account costs and expenses such as FBA fees, brokerage fees and shipping.

price fixing

SupplySpy offers four paid plans:

  • To start:$19/month or $156/year
  • Growth:$29/month or $240/year
  • Founded:$59/month or $420/year
  • Company:$99/month or $708/year

5.winning bandit

Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (9)

Profit Bandit provides pricing information for each product in about five seconds. It uses Amazon's API to provide real-time data including the price of the buy box. You can also see if Amazon is selling the same product. Just use your iOS or Android smartphone to scan the barcode on any product and Profit Bandit will calculate your potential Amazon profit after shipping costs and FBA.

price fixing

Profit Bandit offers unlimited scanning on your iOS or Android smartphone for $9.99/month.

Selling on Amazon: Use Amazon Fashion Products

Finding the right products to sell on Amazon in 2023 is a bit of a challenge. With lockdowns (hopefully) a thing of the past, people are getting out more and going back to shopping the old-fashioned, brick-and-mortar fashion. This shift in buyer behavior, coupled with inflation, has caused Amazon to take a big slump and supposedly lose in 2022.$3.84 billionjust a Q1.

But don't worry, Amazon is still the online retail giant despite suffering losses, and it's a good bet that Amazon will remain at the center of online retailing.

So if you want to stay awake andgrow your ecommerce businessThere really is no better time than now to become an Amazon seller. Just make sure you offer something of value and follow these tips to get started.

Top Trending Products on Amazon for 2023 (+ Free Bestseller Tool) (10)

find your niche

Before you spend money on a product search tool and start searching Amazon for a list of products for sale, really think about what you really want to sell. This is your niche. Unless you're new to eCommerce, chances are you already have a niche. Keep Doing It You don't want to leave your niche, your brand, or your brand personality just to sell a few profitable products. If you go this route, you will end up confusing your existing customers and undermining their trust in you. If you don't already have a niche, find one. Browse bestseller lists, find popular products or product categories that interest you, and get started.

Do you already have a niche but want to sell different products? Create a new e-commerce brand! There is no rule that says you can only be part of a single niche. Note that this will meanCreating an e-commerce businessfrom scratch again. However, if you've done this before, you already have the framework in place. You just need to adapt it to your latest niche.

Pricing products competitively

When pricing your products, you need to consider what your competitors are doing. When dealing with large e-commerce companies, you may find that they can sell the same products at a lower cost than you can and still be profitable. This puts you at a disadvantage, but be creative in how you handle this. Can you offer something the biggest brand can't? Maybe you're selling the same product for a little more than your competitor, but you're offering your customers personalized service on how to use the product, or something else that adds value.

While Amazon is the land of impulse buys (basically the online equivalent of roaming at Target), customers are still looking for more for their money. And that doesn't always mean the same product for a cheaper price. Think about who you are targeting and add value based on what they want.

Create your own products

Creating your own private label products can be a race! Private label products can also be cheaper for eCommerce business owners as you are not paying for a big name. This increases your profit margin. You also have complete control over how to package and market the product. If you decide to create your own products, consider the packaging, design, and advertising costs involved (you'll have to build a customer base from scratch).

common questions

What is the Amazon Trends Report?

The Trend Report shows the main trends of the season and a list of selected products.

What are the best-selling Amazon product categories?

The best-selling Amazon product categories are:

baby products
health and personal care
kitchen and dining room
sports and outdoors
Arts, crafts and sewing
domestic uses
pet accessories
clothes and shoes

What are the best sellers on Amazon?

The Amazon Best Sellers list is a great place to find out which ones are the best sellers at any given time. This list doesn't take product trends into account, but it does provide a snapshot of what's trending on Amazon throughout the day.

(Video) How To Pick Top Selling Products For Amazon FBA (My EXACT Method)

What's the best way to find the best selling Amazon products?

Check out Amazon's bestselling products and conduct product research using any of the third-party product research tools we've featured in this article:

jungle explorer
winning bandit


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