Nano Influencer - What is a Nano Influencer? (2023)

Nano influencers are among the most effectivenew marketing trendsLeverage niche markets through affordable influencer marketing. With a smaller and more engaged audience, nano-influencers can showcase their solutions and increase brand awareness.

See how to collaborate with these influencers, how to find them, and how to make the most of this opportunity.

(Video) What Is A Nano Influencer?

What are nanoinfluencers?

Until very recently,influencer marketingfocused on finding the influencer with the largest audience, more focused on mega influencers (with over a million followers), macro influencers (with half a million to a million followers) and most commonly mid-level influencers (with 50-500k followers) . followers).

As influencer marketing progressed, the focus began to expand to include micro-influencers (10-100,000 followers) and eventually nano-influencers.

With only 1-10,000 followers, nano-influencers are the newestSocial Media Marketing Trends. Rather than content from professional influencers, their profiles often feature more personal photos and content that reflect who they are and create a more personal connection with their audience.

While professional influencers are typically quite expensive, nano-influencers receive little to no payment and are often offered a free product or service in exchange for a social media post.

See why nano-influencers are better

As we just mentioned, nano influencers are extremely affordable. Because they have smaller audiences, their audiences tend to be more engaged and are mostly made up of friends, acquaintances, and admirers.

This gives nano-influencers much more credibility, almost a mix of conventional influencer marketing and referral marketing. And since nano-influencers are typically not sponsored, a great solution can often lead to them becoming passionate brand ambassadors as their posts leave a more lasting impression on their audience. And since they're usually not as in demand as full-time influencers, they're usually easy to work with. All you need is a way to get your product or service in front of them and a goodcontract onlineYou can subscribe from anywhere.

This makes nano influencers great for smaller businesses and companies with relatively inexpensive and easy-to-provide solutions. Nanoinfluencers can also become part of an omnichannel influencer marketing strategy with multiple types of influencers targeting multiple types of customer personas.

How to find nano-influencers to work with

Ready to get started? Here's how to find nano-influencers to promote your brand:

check out instagram

Instagram is the land of influencers, so it only makes sense to start with yours.influencer researchThere. Have your customer persona share the hashtags and accounts to keep an eye on. This tells the Instagram algorithm to proactively suggest more accounts like the ones you should follow.

Instagram works especially well with perfectly done,visually appealing content, so make sure you have good content for your audience to interact with. You should also look for nano-influencers with the best talent for content creation and a style that fits your brand personality.

It's always good to have the help of aemail finderto generate the influencer's contact information as soon as you find them, making it easy for you to contact them.

Search with relevant hashtags

Hashtags can do a great job when it comes to finding nano-influencers, as long as you find the right ones.

(Video) What Are Nano-Influencers and Why You Need Them

Rather than searching for #nanoinfluencer and hoping to find a good one, you can look at the hashtags that top influencers use to promote similar brands. You can follow any relevant hashtags and search for posts that match your brand image to find influencers and categorize them by size or size.

While this technique can be quite time consuming, it's also a great way to find niche markets and the right nano-influencers to advertise there.

Check out an influencer research tool

Influencer search tools are designed to help users and influencers find each other easily. These platforms often have large databases of influencers and make it easy to sort relevant profiles based on various data points.

You can usually sort them by audience size to make it as easy as possible to find the nano-influencers you need.

Influencer tools can also help you find influencers across multiple channels and diversify your reach without breaking the bank.

a firstSocial media competitor reporting tool

It's always a good idea to keep an eye on what your competitors are doing and learn from their social media marketing efforts.

The best way to do this is to use a social media competition reporting tool like eclincher, which can help you find nano-influencers and provide you with insights to develop the social media strategies you need.

With eclincher you can identify and track your competition by analyzing your marketing efforts with unlimited graphs and reports. This can help you identify social media trends that are benefiting and find the most relevant nano-influencers for them.

Participate in industry-related events.

In-person events are a great way to expand your influencer portfolio with like-minded people.

Conferences, meetings, networking dinners and other events often have a crowd of people involved in the industry. Keep an eye out for potential nano-influencers, both in the crowd and as speakers or special guests.

Attract influencers with engaging content

Engaging content isn't just for lead generation, it can also help you attract the influencers you need.

You can guest post to nano influencer blog writers and develop content specifically for your audience while building a good relationship with them in the long run. You can also focus on creating great content with the help of aSocial media management platformto develop optimized content to attract the influencers you're looking for.

(Video) Influencer Erklärung | Nano Influence App

5 tips for creating content that attracts nano-influencers

Attracting Influencers is the best way to find and curate only the best nano influencers for your business at incredible prices. But how to attract influencers?

Here are some tips to keep in mind:

1. Publish at the right time

People interact with different content at different times, depending on different variables. If you want to know the right time for your audience to post, you need to find out what the best time is for them.

Track your analytics and run A/B tests whenever possible to determine the best times to post content. You can also use a tool like Eclincher to figure out the best times to post instead of figuring it out through trial and error.

2. Use the right keywords and hashtags

Even the best content in the world is useless if it doesn't reach the right people. You don't just want to use keywords and hashtags, you want to use the right ones for the right audience.

Furthermore, on various social media platforms, users can even follow specific hashtags, just like they follow people, which can showcase your brand to a niche audience.

Instead of doing tedious keyword research, you can use tools like Eclincher to engage in social listening and identify the best keywords and hashtags for your posts.

3. Spy on your competitors and beat them

As we mentioned earlier, it's always good to keep an eye on your competitors. After all, you can learn from your successes as well as your mistakes and find ways to improve your plans and make them your own.

Use tools like eclincher to get automated reports on your competition and make sure you're always up to date on what they're up to.

4. Use attractive images and videos

If you want to attract influencers who can create compelling content, you need to define what "compelling content" means for your brand. Your content and performance should always be analyzed to ensure you know exactly what your audience is responding to or not.

attractive opticsIt can not only attract the right nano-influencers, but also give them a very clear idea of ​​your visual identity. That way, they can faithfully recreate it while adding their own flair when promoting their products or services.

Platforms like eclincher provide the information to create content and the image libraries and editing capabilities to bring that content to life.

(Video) How to make more money as micro-influencer in 2023 + tips 💸 (from an influencer marketing manager)

Don't forget to add some visual flair to your copy as well. Use appropriate emojis (from sites likeEmojipediaoemojis) to view your posts.

5. Use analytics to see what's working

The best information to trust is data-based. Because of this, you need to track your analytics as closely as possible.

The best way to do this is with the help of a data scientist, who can take the time to understand your data needs and design a custom solution to present and track the data you need.

However, not everyone can afford their own data scientist. Fortunately, you can use advanced analytics from platforms like Eclincher to determine what's working, what's not, and how to improve it.

Nano-influencers FAQ

Here are answers to frequently asked questions about nano-influencers:

How many followers do nano-influencers have?

Nano influencers are typically defined by their fan base, which ranges from 1,000 to 10,000 followers. These influencers are niche experts who have a well-defined, engaged audience that matches your client's personality.

Next are micro-influencers with a niche audience consisting of tens of thousands to hundreds of thousands of followers.

How much do nanoinfluencers charge?

Nanoinfluencers typically earn an average of $5 to $25 per post. Many nano influencers are often willing to post a post in exchange for free products or services, which can make them even cheaper.

However, it's always a good idea to develop a good relationship with a nano-influencer and instead invest in a long-term relationship to keep them as a brand ambassador as your audience grows.

You must take into account the following

It is now clear why using nano-influencers is one of the bestSocial selling trends. Offering highly engaged audiences and increased credibility at extremely affordable prices, nano-influencers are a great way for small businesses to take the plunge.influencer marketing.

Ready to get started? Now that you know what nano-influencers are and how to find them, make sure you knowhow to work with influencers, Yhow to viralizewith instagram poststo captivate your audience!


What size is a nano influencer? ›

Nano-influencers are the newest “breed” of influencers with fewer than 10,000 followers on social media.

What is nano vs micro influencers? ›

For reference, a micro influencer can be classified as having a follower base of between 10K and 50K while a nano influencer has an even smaller follower base of anywhere between 1K and 10K followers.

What is a nano influencer on Tiktok? ›

Nano influencers have between 1,000 and 10,000 followers. Micro-influencers have between 10,000 and 50,000 followers. Mid-tier influencers have between 50,000 and 500,000 followers. Premium/Macro influencers have between 500,000 and 1,000,000 followers. Celeb/Mega influencers have over 1,000,000 followers.

What are the 4 types of influencers? ›

4 Different Types of Influencers Based on Follower Count
  • #1: Micro-influencers. Number of followers: 5,000 — 100,000. ...
  • #2: Mid-tier influencers. Number of followers: 100,000 — 500,000. ...
  • #3: Macro-influencers. Number of followers: 500,000 — 1M. ...
  • #4: Mega-influencers. Number of followers: 1M+
Oct 7, 2022

How do nano influencers get paid? ›

Most of the time, Nano influencers are the ones pitching their rates to the brands. But according to a survey performed, the average rate brands are willing to pay Nano influencers are $31 for a Facebook post, $43 for an Instagram story, $100 for an IG image post while $114 for IG videos.

How much should I charge as a nano influencer? ›

Nano influencers (1000 - 10,000 followers): $10 - $100 per post. Micro influencers (10,000 - 50,000 followers): $100 - $500 per post. Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post. Macro influencers (500,000 - 1,000,000 followers): $5000 - $10,000 per post.

How many followers do you need to be a nano influencer? ›

Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. They aren't professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.

How many followers does a nano influencer usually have? ›

What is a nano influencer? Whilst the categories and figures may vary ever so slightly, here at Influencer Matchmaker, we consider a nano influencer to be somebody with 10,000 followers or less.

How many followers makes you an influencer? ›

10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer. 500,000–1,000,000 followers = Macro-influencer. 1,000,000+ followers = Mega-influencers.

How much do Nano influencers get paid on TikTok? ›

Influencer Marketing Hub estimates that nano influencers (with 1,000 - 10,000 followers) charge around $5 to $25 per post, while mega influencers (with 1,000,000,000+ followers) charge $2,500+ per post.

How do TikTok influencers get paid? ›

TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creator Fund (more on that above). Still, payment varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.

What type of influencers make the most money? ›

Topping the list of the most popular ways influencers make money is brand deals. This is how the majority of influencers earn an income, with over two-thirds (68.81%) of them citing this as their highest-earning source of revenue in their capacity as content creators.

Who is the biggest influencer? ›

Portuguese footballer Cristiano Ronaldo has 531M followers, making him the top Instagram influencer.

What types of influencers are nano? ›

Nano Influencers (1K–10K followers)

They typically have a very engaged social media following and great engagement rates. Nano influencers are typically very vocal advocates of the brands and products they love and their followers appreciate their authentic recommendations and commentary.

Why nano influencers are better? ›

Nano-influencers are more likely to answer almost every comment and provide real answers or ask a question in return to understand their followers better. More genuine interaction leads to higher engagement and trust from the audience.

How much can you make as an influencer with 1 million followers? ›

Instagram influencers' earnings can vary widely depending on their niche, their audience size, and the type of content they produce. For example, an influencer with 1 million followers could potentially earn anywhere from $5,000 to $20,000 per sponsored post.

Are nano influencers on the rise? ›

In its study on the rise of nano-influencers, Influencer Intelligence published current results. For this, 359 marketers – marketers, agencies and consultants from a wide range of industries – responded to an online survey. The website found that nearly 50% of respondents saw nano-influencers as more cost-effective.

Do you pay influencers before or after? ›

This decision is entirely up to the brand but data suggests that influencers prefer to be paid upfront for their content. Research highlights that 68% of influencers require brands to pay them before they begin their sponsorship.

How much does Instagram pay for 1,000 views? ›

$10 – $100 for 1000 to 10,000 followers. $250 – $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).

How many followers do you need to be considered a micro influencer? ›

There are pros and cons to each influencer level, and depending on follower count, a business can expect different results. According to MediaKix, micro-influencers are defined as accounts with anywhere from 10,000-50,000 followers and macro-influencers as accounts with 500,000-1 million followers.

How big is a micro influencer? ›

According to MediaKix, micro-influencers are defined as accounts with anywhere from 10,000-50,000 followers and macro-influencers as accounts with 500,000-1 million followers.

What is considered a small influencer? ›

A micro-influencer has a social media presence larger than a normal person's but smaller than a celebrity's, landing between 1,000 and 100,000 followers. (Some say anything less than 10,000 followers makes someone a nano-influencer.)

What size are influencers? ›

Macro-influencers with 500K to 1 million followers. Mid-tier influencers with 50K to 500K followers. Micro-influencers with 10K to 50K followers. Nano-influencers with 1K to 10K followers.

How small is a micro influencer? ›

A micro-influencer is an influencer with a follower count within the range of 10,000–100,000 followers. Influencers are typically broken down into four main types based on their follower count: Nano-influencers: 1K–10K followers. Micro-influencers: 10K–100K followers.

How many followers do nano influencers have? ›

Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. They aren't professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.

How many followers is a lot for an influencer? ›

Mega influencers have many followers on their social networks, often more than 1 million followers on a platform. People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers.


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