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Promotion of women in product management
In the high-demand field of product management, there are fewer women than men in product roles than two decades ago, when the gender ratio was nearly 50-50. Kellogg's Women's Only Program was created to promote gender equality and help bring more women into the field of product management by equipping them with the practical skills needed to excel in the field .
This 6-month certification program is designed to help women build expertise in this high-growth field through user research, prototyping, and product analysis. At the end of this program, you will learn how to build a rewarding career in product management while joining an active and supportive community of like-minded women who are growing stronger.
263.295
The number of jobs requiring product management as a skill in the United States in 2022
Font: LinkedIn
118.242 $
The average salary of a product manager in the US
Font: Glassdoor
15%
The projected jump in earnings as women fill higher-level positions, which also drives better customer experiences and talent retention.
Source: Gym Product
Learn from the best
Kellogg's MBA program has been consistently ranked #1 in MarketingUS News and World Report.
Program degrees at a high level
- Become an expert in the entire process of discovering, designing, developing, deploying and managing products.
- Learn strategic thinking and tactical execution skills to become a professional product manager.
- Gain experience with product management tools and methodologies including project management, UI/UX (Miro), wireframing (Balsamiq) and analytics (Google Analytics)
- Improve your communication, negotiation and influencing skills to effectively manage people and relationships
- Apply frameworks and tools to develop a comprehensive product marketing plan
women support women
From combating imposter syndrome and feelings of isolation to creating a welcoming space in which to ask questions and validate your understanding of the material, this program features a global community of active and engaged students. Women can connect with their network of product managers through Slack channels and discussion forums, and tap into the guidance of their educators, learning guides, and professional coaches for a richer, more supportive experience.
Who is this program for?
The Professional Certificate in Product Management – ​​For Women is aimed at women who wish to deepen or formalize their training for product management functions. Not only does the certificate give you a broad perspective on the position, but it also deepens many of the skills that can help Product Managers differentiate themselves from employers. This program is ideal for:
- young professionalswith one to five years of experience as a product manager or in product support
- professionalsmake a lateral entry from a related area such as engineering, user experience (UX) and user interface (UI), marketing or sales
agenda items
Mode 1:
Introduction to product management
Learn what a product manager does and how the role varies by industry, organization size and format (B2B and B2C). Learn what it takes to be successful in this role and what makes a great product manager.
Mode 2:
Customer insights for product innovation
Gain insight into the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory panels, product telemetry, and human factors research) and turn insights into action.
Mode 3:
Analysis of product opportunities
Learn how to define and find product opportunities and evaluate those opportunities using JTBD and Real-Win-Worth (R-W-W) frameworks.
Mode 4:
Product identification and definition of requirements
Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP (User Stories, Epics, and Themes) framework, and engage with the Agile requirements document.
Mode 5:
Business model design
Learn the definition and meaning of business models, taxonomy of business models (Freemium, Software as a Service (SaaS)) and market models and get ready to choose the right business model for your product.
Module 6:
Financial analysis for product managers
Understand the economics of a SaaS business (CLV, CAC, MRR, MRR expansion and churn), learn about analytics such as net present value (NPV), internal return (IRR), and product profitability, and explore product pricing approaches.
Mode 7:
UI/UX design for product managers
Learn the fundamentals of UX design, concept design, interaction design, virtual design, and sprint design.
Module 8:
agile product development
Explore agile development principles, agile methodologies (scrum, kanban, etc.), scrum/agile team frameworks, and the agile framework at scale (SAFe 5.0) and learn about the transition to agile.
Module 9:
Product planning and planning
Link business strategy to product development using roadmaps and product portfolio management, and learn to use planning tools.
Module 10:
The product prototype
Discover the importance of prototyping and learn about rapid prototyping, prototyping classifications (alpha, beta, and pilot), prototyping artifacts, blueprints, and prototyping best practices.
Module 11:
bring products to market
Get an overview of the product launch and go-to-market (GTM) strategy, the elements of the GTM strategy, product positioning and messaging, and product launch planning.
Module 12:
Corporate communications for product managers
Get an overview of internal and external communications, learn the basics of storytelling, and learn how to conduct effective product presentations and demonstrations.
Module 13:
Partner ecosystem management
Address definition and creation of the “complete offer”: the make, buy or alliance decisions. Manage strategic alliances and strategies for ecosystem development and growth.
Module 14:
Management of product development and growth
Discover how a company can increase product sales through customer development, market development and demand expansion. Learn how to manage product line additions, product line reductions, and product discontinuation.
Module 15:
growth hack
Learn how to develop a growth hacker mindset and learn about growth hacking skills, strategies, processes and best practices.
Module 16:
Data science and analytics for project managers
Get an overview of model evaluation metrics and ways to identify bias to avoid analysis errors.
Module 17:
Machine learning and data tools
Learn the definitions and fundamentals of analytics and AI and machine learning (ML), as well as AI/ML platforms, tools and types of analytics: descriptive, predictive and prescriptive.
Module 18:
Stakeholder Relationship Management
Learn to manage different relationships as a product manager. In particular, this module covers the relationships between the product manager and the engineering team, sales organizations, customers and executives.
Module 19:
Product management for service organizations
Learn more about the scalability of products versus services. Learn about the service development process and how it differs from product development.
Module 20:
final project
In this final module you will complete and submit the final project.
Mode 1:
Introduction to product management
Learn what a product manager does and how the role varies by industry, organization size and format (B2B and B2C). Learn what it takes to be successful in this role and what makes a great product manager.
Module 11:
bring products to market
Get an overview of the product launch and go-to-market (GTM) strategy, the elements of the GTM strategy, product positioning and messaging, and product launch planning.
Mode 2:
Customer insights for product innovation
Gain insight into the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory panels, product telemetry, and human factors research) and turn insights into action.
Module 12:
Corporate communications for product managers
Get an overview of internal and external communications, learn the basics of storytelling, and learn how to conduct effective product presentations and demonstrations.
Mode 3:
Analysis of product opportunities
Learn how to define and find product opportunities and evaluate those opportunities using JTBD and Real-Win-Worth (R-W-W) frameworks.
Module 13:
Partner ecosystem management
Address definition and creation of the “complete offer”: the make, buy or alliance decisions. Manage strategic alliances and strategies for ecosystem development and growth.
Mode 4:
Product identification and definition of requirements
Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP (User Stories, Epics, and Themes) framework, and engage with the Agile requirements document.
Module 14:
Management of product development and growth
Discover how a company can increase product sales through customer development, market development and demand expansion. Learn how to manage product line additions, product line reductions, and product discontinuation.
Mode 5:
Business model design
Learn the definition and meaning of business models, taxonomy of business models (Freemium, Software as a Service (SaaS)) and market models and get ready to choose the right business model for your product.
Module 15:
growth hack
Learn how to develop a growth hacker mindset and learn about growth hacking skills, strategies, processes and best practices.
Module 6:
Financial analysis for product managers
Understand the economics of a SaaS business (CLV, CAC, MRR, MRR expansion and churn), learn about analytics such as net present value (NPV), internal return (IRR), and product profitability, and explore product pricing approaches.
Module 16:
Data science and analytics for project managers
Get an overview of model evaluation metrics and ways to identify bias to avoid analysis errors.
Mode 7:
UI/UX design for product managers
Learn the fundamentals of UX design, concept design, interaction design, virtual design, and sprint design.
Module 17:
Machine learning and data tools
Learn the definitions and fundamentals of analytics and AI and machine learning (ML), as well as AI/ML platforms, tools and types of analytics: descriptive, predictive and prescriptive.
Module 8:
agile product development
Explore agile development principles, agile methodologies (scrum, kanban, etc.), scrum/agile team frameworks, and the agile framework at scale (SAFe 5.0) and learn about the transition to agile.
Module 18:
Stakeholder Relationship Management
Learn to manage different relationships as a product manager. In particular, this module covers the relationships between the product manager and the engineering team, sales organizations, customers and executives.
Module 9:
Product planning and planning
Link business strategy to product development using roadmaps and product portfolio management, and learn to use planning tools.
Module 19:
Product management for service organizations
Learn more about the scalability of products versus services. Learn about the service development process and how it differs from product development.
Module 10:
The product prototype
Discover the importance of prototyping and learn about rapid prototyping, prototyping classifications (alpha, beta, and pilot), prototyping artifacts, blueprints, and prototyping best practices.
Module 20:
final project
In this final module you will complete and submit the final project.
What our alumni say
“The curriculum covered a wide range of topics, which was very helpful as it gave me a sense of all the skills required for my role. I also liked that Professor Sawhney and the program leaders shared their own approach and strategic thinking behind each topic. Also, the discussion forums were a great way to broaden my thinking by reading different viewpoints from my colleagues.”
— Chloe Rao, Community-Managerin, Aaqua
“I am very pleased that I signed up for this program and was very satisfied with its content. Professor Sawhney's presentations were very clear and the way he presented real life examples helped to better understand the concepts. Our interactions with the program leaders were engaging and knowledgeable, and always available to answer our questions. This program definitely gave me practical knowledge that I could apply directly in my daily work, as well as insights into areas that I would not have learned otherwise.”
– Deepti Prabhakar, Senior Product Manager, TTEC
"I loved Professor Sawhney's sessions and the wealth of knowledge he brings. The business ideas and real-life discussions were really great."
— Aditi Jain, Produktinhaber, P97 Networks
program faculty
Mohanbir Sawney
Associate Dean for Digital Innovation; McCormick Foundation Chair in Technology; Clinical Professor of Marketing; Director of the Center for Technology and Innovation Research
Professor Sawhney is a world-renowned scholar, teacher, consultant and speaker specializing in business innovation, modern marketing and business analysis. He has written seven management books and dozens of influential articles in leading academic journals and management publications...More information
Mohanbir Sawney
Associate Dean for Digital Innovation; McCormick Foundation Chair in Technology; Clinical Professor of Marketing; Director of the Center for Technology and Innovation Research
Professor Sawhney is a world-renowned scholar, teacher, consultant and speaker specializing in business innovation, modern marketing and business analysis. He is the author of seven management books and dozens of influential articles in leading academic journals and management publications. his latest bookThe Sensitive Company: The Evolution of Business Decisions,was released in October 2017 and was inWall Street Zeitungbestseller list.
Professor Sawhney's research has been published in leading journals such asCalifornia Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review und Journal of the Academy of Marketing Science.He regularly contributes to publications such asFortuna, Forbes,jfinancial moments.
Professor Sawhney's clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald's, Microsoft, Nissan Motor Corporation, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata and Textron.
Professor Sawhney has a PhD. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Kolkata and a BS in Electrical Engineering from the Indian Institute of Technology, Delhi.
instructor
Tamara Sanderson
UX/UI-Designleiter
(Video) merchandising interview questions and answers | merchandising kya hoti hai | what is merchandisingTamara has been an expat for almost nine years and has traveled to 70 countries while working at Google, Automattic and Oliver Wyman. She approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting to private equity to partnerships and now design. He currently resides in Boston where he is Design Lead for IDEO. He also teaches part-time at Jolt.io and is the co-author of a book on remote work.
da reiss
Head of Product Strategy
Tami Reiss is a product strategy leader with over 15 years of experience helping startups, established commercial organizations and for-profit communities define their product strategy and build product organizations at scale. He has worked with numerous organizations to develop strong growth strategies and specializes in B2B SaaS. Tami is currently focused on coaching aspiring product managers, teaching management and strategy courses, and writing a children's book called What Do Product Managers Do? to write. Tami lives in Florida with her husband Nadav and their daughter Ruth. but he spent half his life in Los Angeles and New York. She loves to travel and sees herself as a citizen of the world.
Steven Benario
product manager
Steven is a product manager at Palo Alto Networks, an industry leader in cybersecurity. In his 12+ years in product, he has worked with a variety of organizations including Microsoft, AOL, Pivotal Labs, Tenable, Electronic Arts and several early-stage startups. Throughout his career he has gained expertise in leading ML and AI products. Since 2014, Steven has been sharing his knowledge and experience coaching and teaching product managers in a variety of settings. In recent years he has focused specifically on accelerating best business practices and their ability to add value to users with the latest technologies. Their main approach to getting user feedback is "can we just ask them?". Steven lives in New York and travels extensively. If you can't find it in New York, you can probably find it skiing or biking, hiking, and dining around the world.
Program Director and Career Counseling
Christian Burk
Kristiana Burk is a leader in digital product management. Throughout his career he has worked on a variety of world-class global consumer experiences, data security, mobile applications and SaaS products for companies such as T-Mobile, Britannica, HowStuffWorks and Discovery Communications.
Stephanie Mussat
Stephanie Musat is Senior Product Manager at HBO Max. She has a passion for storytelling and creating compelling products that build brand identities and footprints in digital spaces. In his 10-year career, he has worked for major media companies, from CNN to Refinery29 to ComplexNetworks and finally HBO Max, where he is responsible for viewing, embedding and redistributing content for major shows and franchises across the HBO portfolio .
Stacy Moore
Stacy is a Certified Career Management Trainer with over 15 years of career coaching experience. She holds certification in Adult Education, Training and Development and a Master's degree in Education. Through active listening and a student-centric approach, Stacy empowers people to effectively share their career stories with potential employers via resumes, interviews and LinkedIn.
certificate
certificate
Upon successful completion of the program, Kellogg Executive Education will award participants with a verified digital certificate of completion.
Note: This online certificate program does not award academic credit or a degree from the Kellogg School of Management. Upon successful completion of the program, your verified digital certificate will be emailed to you under the name you used to register for the program. All certificate images are for illustrative purposes only and are subject to change at the discretion of Kellogg Executive Education.
financing options
We offer flexible and transparent payment options through our partners: Climb Credit, Sallie Mae and Ascent Funding.Schedule a call with a program advisorLearn more.
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Fixed payment, interest only and deferred payment options available.Click here to learn more
*When applying for the loan, select "Student, Vocational School" when prompted.
Immediate payment, interest only payment and deferred payment options available.Click here to learn more
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Flexible Payment Options: Monthly payments starting at $1,168.
Pay flexibly in two, three or six monthly installmentsClick here to learn more
You can choose any of the financing options to cover up to the full cost of your tuition. If you are considering funding your program through one of our partners, the application process can only be completed with the assistance of the program advisor.
Please note that credit applications must be submittedup to four business daysbefore the application deadline due to the processing time.
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