graduation certificate in
product management Efficiently manage the entire product lifecycle and drive business success with Kellogg Advantage.
receive program information
WELCOME SESSION March 30, 2023 CLASSES START 6. April 2023 Submission Deadline: March 23, 2023
DURATION 36 weeks online 10-12 hours/week
PROGRAM FEE 2,81,250 INR + VAT
See the payment plan for more information. Special prices for company registrations Documents required for the application
EMI as low as INR 6551/month.Know more
WELCOME SESSION March 30, 2023 CLASSES START 6. April 2023 Submission Deadline: March 23, 2023
DURATION 36 weeks online 10-12 hours/week
PROGRAM FEE 2,81,250 INR + VAT
See the payment plan for more information. Documents required for the application
To ensure that holiday planning is not interrupted over Christmas and New Years, no new modules will be released during this period and participants will have a 2-week grace period to turn in the assignment. Attendees will continue to have access to the course material on the platform during this time.
This program is open for enrollment to residents ofIndia, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, miMalaysiafair.
program in numbers
118
videos
33
discussions
sixteen
self-study quiz
41
assignments
21
experimental activities
4
career webinars
Note: The final number of quizzes, assignments, and discussions will be confirmed closer to the launch of the program.
What our alumni say
“I am very happy that I signed up for this program. Professor Sawhney's lectures were very clear and the way he presented real life examples helped to better understand the concepts”.
DEEPTI PRABHAKAR
Manager, Quality Assurance Engineering, Pearson
"Creating a product development plan for the Capstone scenario and case studies from different companies were the best parts of this program for me."
Akansha Mehta
Software Engineer, McAfee
Note: Participant testimonials are from the global program cohort.
program certificate
Upon successful completion of the program, Kellogg Executive Education will issue participants a verified digital certificate of completion.
Observation:
- Upon successful completion of the program, your verified digital certificate will be sent to you with the name you used when registering for the program.
- All certificate images are for illustrative purposes only and are subject to change at the discretion of Kellogg Executive Education.
- This online certificate program does not award academic credit or a degree from the Kellogg School of Management.
learn from the best
Kellogg's MBA program has consistently been ranked #1
em marketing yeahUS news and world report(2022).
Advance your career in product management
There is a high demand for product managers who can bring together all the stakeholders involved in launching or improving a product, while also providing strategic insight. This program is designed to prepare experienced professionals to create and manage a product roadmap through user research, prototyping, and product analysis. Learn the skills that will have the biggest business impact on employers:
- Pilar 1:UX design
- Pilar 2:agile methodology
- Pilar 3:Data Science and Analytics
-
45%
Product managers have advanced qualifications.
SOURCE: PRODUCTPLAN ANNUAL PRODUCT MANAGEMENT REPORT, 2021
-
85%
The delivered products do not meet the customer's requirements.
THE BEGINNING: FORBES, 2021
-
89%
Product experts say that your company's business model and marketing is based on the product.
SOURCE: STATE OF PRODUCT LEADERSHIP, 2021
Takeaway aus dem High-Level-Programm
- Master the end-to-end process of product discovery, design, development, deployment, and management
- Learn strategic thinking and tactical execution skills to become a professional product manager
- Earn certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics)
- Improve your communication, negotiation and influence skills to effectively manage people and relationships.
- Apply frameworks and tools to develop a comprehensive product marketing plan.
Who is this program for?
This program is ideal for:
- Mid to senior level professionals with 8+ years of professional experience interested in leading product management and contributing to business growth.
- Professionals entering laterally from an adjacent field, such as sales, marketing, engineering, and UI/UX, will also find this program beneficial as it helps them develop their skills in understanding the impact of technology on product portfolio and management. multifunctional.
agenda items
Module 1: Introduction to Product Management
Learn what a product manager (PM) does and how the role varies by industry, size, and company format (B2B and B2C). Learn what it takes to be successful in this role and what makes a great product manager.
Module 2: Customer Perspectives for Product Innovations
Learn about the nature, sources, and tools of customer insights (eg, ethnography, customer experience mapping, customer advisory panels, product telemetry, human factors research, etc.) and pass from knowledge to action.
Module 3: Analysis of product opportunities
Learn how to define and find product opportunities, the Jobs-to-Be-Done (JTBD) framework, and evaluate opportunities with the Real-Win-Worth It (R-W-W) framework.
Module 4: Find a product and define requirements
Learn how to create a discovery hypothesis, measure product market fit, apply the MVP (User Stories, Epics, and Themes) framework, and cover the Agile requirements document.
Module 5: Business Model Design
Learn the definition and meaning of business models and business model taxonomy: freemium, software as a service (SaaS), and marketplace models, and prepare to choose the right business model for your product.
Module 6: Financial Analysis for Product Managers
Understand the economics of a SaaS business (CLV, CAC, MRR, MRR expansion, churn); learn about analysis such as Net Present Value (NPV), Internal Rate of Return (IRR) and Product Profitability; and explore approaches to product pricing.
Module 7: UI/UX Design for Product Managers
Learn the basics of UX, concept, interaction, and virtual design, as well as sprint design.
Module 8: Agile Product Development
Explore Agile development principles, Agile methodologies (Scrum, Kanban, etc.), Scrum/Agile team frameworks, and the Scaled Agile Framework (SAFe 5.0), and learn more about transitioning to Agile.
Module 9: Product planning and roadmap
Link business strategy to product development using product roadmaps and portfolio management, and learn how to use roadmap tools.
Module 10: Product Prototyping
Discover the importance of prototyping and learn about rapid prototyping, prototyping classifications (alpha, beta, pilot), prototyping artifacts, wireframe, 3D printing, and manufacturing best practices. prototyping.
Module 11: Bringing Products to Market
Get an overview of product launch and go-to-market (GTM) strategy, GTM strategy elements, product positioning and messaging, and product launch planning.
Module 12: Corporate Communications for Product Managers
Get an overview of internal and external communication, discover the fundamentals of storytelling, and learn how to deliver effective product presentations and demos. Plus, identify the hidden benefits of effective written communication and learn how to run efficient meetings and handle difficult situations.
Module 13: Partner Ecosystem Management
Explore the definition and creation of the "full offering": the make, buy, or partner decisions. Manage strategic alliances and strategies for the development and growth of the ecosystem.
Module 14: Managing Product Development and Growth
Find out how a company can increase product sales through customer development, market development, and demand expansion. Learn how to manage product line additions, product line purges, and product breaks.
Module 15: Growth Hacking
Learn how to develop the growth hacker mindset and explore growth hacking skills, strategies, processes, and best practices.
Module 16: Data Science and Analytics for Product Managers
Get an overview of model evaluation metrics and ways to identify bias to avoid analysis errors. Discover ways to take advantage of popular platforms and tools like Google Analytics.
Module 17: AI and ML for Product Managers
Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML), along with AI/ML analytics platforms, tools, and types: descriptive, predictive, and prescriptive.
Module 18: Stakeholder Relationship Management
Learn to manage different relationships as a product manager. In particular, this module looks at the relationships between the product manager and the engineering team, sales organizations, customers, and executives.
Module 19: Product management for service companies
Learn more about the scalability of products vs. services. Learn about the service development process and how it differs from product development.
Module 20: Project Capstone
In this final module, you will complete and submit the final project.
Further Any less
Free annual subscription to WSJ Digital
As a program participant, you'll receive a free annual digital subscription to The Wall Street Journal, giving you unlimited access to award-winning journalism on any device. From business and world news to technology, life and the arts, the WSJ offers ambitious, fact-based coverage that readers can trust.
develop your skills
Phase 1: build your prototype
- Discover customer insights for product innovations
- Define product requirements.
- Design your business model
- analyze the numbers
- Plan your strategy
Phase 2: Go to the market
- Communicate like a professional
- Manage your partner ecosystem
- Develop the growth hacker mindset
- Evaluate the data, choose the right tool
- Manage relationships with stakeholders
Certifications included in the program
Google Analytics: understand your customers
This program will also give you the skills to use UI/UX and product roadmap tools such as:
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply affiliation or endorsement by them.
case studies
Whirlpool Gladiator GarageWorksFind out how Whirlpool listened to customer frustrations and gained insight into the mess in their workshops. This discovery process led to the development of GarageWorks, integrated solutions that help customers reclaim their garages through better organization.
Pareto intelligenceExamine the process of consuming a health-related service and turning it into a product, as Pareto Intelligence has done with its technology solutions to improve value-based outcomes.
Amazon Kindle Fire PhoneA post-mortem study of the doomed product the company CEO was desperate to create while refusing to listen to what customers really wanted.
airbnbExamine the role professional photography plays at Airbnb as you walk through the eleven steps of the company's growth hacking strategy.
We workTake a look at an example of top-down market scaling and how WeWork did it.
motorolaMotorola is set to launch its Droid 2 smartphone. Ahead of the launch, the company's biggest customer, Verizon, says consumers don't like the camera button and calls for a redesign. What measures do you take in this situation?
charge more load less
Note: Kellogg Executive Education's use of company and product names does not imply affiliation with or endorsement by them.
program faculty
MOHANBIR SAWHNEY
Vice President for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a world-renowned scholar, professor, consultant, and speaker in the fields of business innovation, modern marketing, and business analytics. He has written seven management books and dozens of influential articles in leading management and academic journals.
keep reading
instructor
STEVEN BENÁRIO
Product manager
Steven is a Product Manager at Palo Alto Networks, an industry leader in cyber security. In his 12+ years in the product, he has worked with numerous companies, including Microsoft, AOL, Pivotal Labs, Tenable, Electronic Arts, and various...
keep reading
TAMARA SANDERSON
UX/UI-Designleiter
Tamara has been an expatriate for almost nine years, traveling to 70 countries while working at Google, Automattic, and Oliver Wyman. She approached her career with the same explorer mindset, with nearly 15 years of experience in various roles, from business consulting to...
keep reading
TAMI REISS
Head of Product Strategy
Tami Reiss is a product strategy leader with more than 15 years of experience helping startups, established companies, and nonprofits define their product strategy and set up product organizations for scale. She has worked with numerous companies...
keep reading
program manager
Our learning facilitators are industry experts who bring their knowledge to the course experience through live office hours and personal support.
KIRAN KODAVANTI
Kiran has a Master of Business Administration, BITS-Pilani and a Master of Technology, SRM University. He is a certified data scientist, MLOps, and product management. He has a total of 20 years of experience in data analysis, data science and ML...
keep reading
ANKESH TIWARI
He has more than 13 years of experience leading, managing and advising teams in data analysis for companies oriented to products and services (Oracle, IBM, HP, Jio, Sterlite, Rakuten). In addition to industry experience, she has 10 years of teaching and mentoring experience...
keep reading
Note: *These are program leaders from previous batches. Program leaders may rotate based on the availability of upcoming batches.
Financing Options* Starting at INR 6,551/month.
Option 1
Program fee: INR 2,81,250 + GST
Maximum Loan Amount: INR 2,81,250
Term (months): 36
EMI/month: INR 9.396
option 2
Program fee: INR 2,81,250 + GST
Maximum Loan Amount: INR 2,81,250
Term (months): 48
EMI/month: INR 7.560
option 3
Program fee: INR 2,81,250 + GST
Maximum Loan Amount: INR 2,81,250
Term (months): 60
EMI/month: INR 6551
Also available in 12/18/24 month EMI plans.
Observation:
The above EMIs are indicative and the numbers in INR are approx.
The EMI offered by each lender may differ from the above amounts depending on the term and amount of the loan to be paid.
Our program consultants will help you with information on how to obtain a loan from our loan providers.
*Applicable to residents of India only.
Career Services Emeritus*
- Career management modules for:
- Create an impressive resume and cover letter
- Create an impressive LinkedIn profile
- Navigating the job search
- Preparing for the job interview
- Partner company placement aids are published, advertised and tracked until successful through an online platform
- Free Guide to Product Management Interview Preparation Frameworks and Techniques to Support Career Advancement
Notice:
- This service is only available to Indian residents enrolled in selected emeritus programs.
- Kellogg Executive Education or Emeritus does NOT promise or guarantee any employment or advancement in your current job. Career Services are offered solely as a service to enable you to proactively manage your career. The professional services mentioned here are provided by Emeritus. Kellogg Executive Education is not involved in any way and makes no commitments with respect to the professional services mentioned in this document.
Enrollment for this program is done through Emeritus. you can contact us atkellogg.execed@emeritus.org
Desired early applications. There are limited places available.
to seepayment plan
special company registrationprices
Invite your colleague and save INR 19,688apply now
last application dateMarch 23, 2023
Documents required for the application
the learning experience
What is it like to study with Learning Collaborator Emeritus?
More than 300,000 professionals around the world in 200 countries have chosen to expand their skills with Emeritus and its educational learning partners. In fact, in a recent survey of all our programs, 90% of respondents reported meeting or exceeding their learning outcomes. All course content is made available to students at the beginning of the course. However, to ensure the program delivers the desired learning outcomes, students may designate emeritus professors to manage program delivery for the duration of the course in a cohort, the cost of which is already included in the general course tuition.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore) and operates under the brands "Eruditus" and "Emeritus".
see payment plan
The following payment options are available for Kellogg Executive EducationPostgraduate in Product ManagementProgram:
Program fee:
2,81,250 INR + VAT
| quota value | Comments | |
|---|---|---|
| reservation amount | INR 41,250 + VAT | Up to 7 days from the selection date |
| taxa 1 | INR 40,000 + VAT | May 5, 2023 |
| taxa 2 | INR 40,000 + VAT | June 5, 2023 |
| Taxa 3 | INR 40,000 + VAT | July 5, 2023 |
| part 4 | INR 40,000 + VAT | August 5, 2023 |
| part 5 | INR 40,000 + VAT | September 5, 2023 |
| part 6 | INR 40,000 + VAT | 5. October 2023 |
Note: GST (currently @18%) is charged extra for these components.
Eligibility for the Kellogg Executive Education Graduate Certificate in Product Management is for graduates/graduates with a minimum of 6 years of professional experience as of February 13, 2023.
Special prices for company registrations
Special prices with up to 20% discount are available when you register with your colleagues.
Documents required for the application
program application? We recommend that you have ONE of the following documents ready.
- Charter of RH
- declaration of belonging to a company
- Current payroll with location
- Any government. Issued proof of identity (including home address)
- Electricity bill, such as landline, gas, electricity
- Rental contract
- Identity Card (with address)
- Company offer letter on letterhead with workplace in India
MOHANBIR SAWHNEY
Vice President for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a world-renowned scholar, professor, consultant, and speaker in the fields of business innovation, modern marketing, and business analytics. He is the author of seven management books and dozens of influential articles in leading academic journals and management publications. your last bookThe Intelligent Enterprise: The Evolution of Business Decisions, premiered in October 2017 and has been on the airwall street newspaperbest seller list.
Professor Sawhney's research has been published in leading journals such asCalifornia Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review y Journal of the Academy of Marketing Science. She regularly contributes to publications such asFortune, Forbes y Financial Times.
Los clientes del profesor Sawhney incluyen Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald's, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata y Textron Inc.
Professor Sawhney is a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Kolkata; and BS in Electrical Engineering from the Indian Institute of Technology, New Delhi.
STEVEN BENÁRIO
Product manager
Steven is a Product Manager at Palo Alto Networks, an industry leader in cyber security. In his more than 12 years in the product space, he has worked with numerous companies, including Microsoft, AOL, Pivotal Labs, Tenable, Electronic Arts, and various early-stage startups. Throughout his career, he has specialized in leading machine learning and artificial intelligence products. Since 2014, Steven has been sharing his knowledge and experience by training and teaching product managers in different environments.
In recent years, he has specifically focused on accelerating corporate best practices and their ability to deliver value to users with the latest technologies. Your #1 approach to getting user feedback: "Can we just ask them?" Steven lives in New York and is a voracious traveler. If he can't find it there, chances are he'll find it on the ski slopes or when he bikes, walks and eats around the world.
TAMARA SANDERSON
UX/UI-Designleiter
Tamara has been an expatriate for almost nine years, traveling to 70 countries while working at Google, Automattic, and Oliver Wyman. She has approached her career with the same explorer mindset, with nearly 15 years of experience in roles ranging from management consulting to private equity to partnerships and now design.
He currently resides in Boston, where he is Design Lead for IDEO. She also teaches part-time at Jolt.io and co-authored a book on remote work.
TAMI REISS
Head of Product Strategy
Tami Reiss is a product strategy leader with more than 15 years of experience helping startups, established companies, and nonprofits define their product strategy and set up product organizations for scale. She has worked with countless companies and organizations to define powerful growth strategies and specializes in B2B SaaS. Right now, Ella Tami is focused on training aspiring product leaders, teaching management and strategy courses, and writing a children's book called What Do Product Managers Do?
Tami lives in Florida with her husband Nadav and daughter Ruth, but has lived half her life in Los Angeles and New York. She loves to travel and considers herself a citizen of the world.
KIRAN KODAVANTI
Kiran has a Master of Business Administration, BITS-Pilani and a Master of Technology, SRM University. He is a certified data scientist, MLOps, and product management. He has a total of 20 years of experience in Data Analytics, Data Science & ML and MLOps. He has over 17 years of experience developing analytical products for manufacturing and trading companies. He has delivered more than $500 million worth of projects, from new projects to start-up projects in the secondary steel, domestic power, mining, synthetic ilmenite rutile (Tio2) and palletizing industries. His Master of Engineering project work won first place in the national communications presentation.
ANKESH TIWARI
He has more than 13 years of experience leading, managing and advising teams in data analysis for companies oriented to products and services (Oracle, IBM, HP, Jio, Sterlite, Rakuten). In addition to her industry experience, she has over 10 years of experience teaching and advising students in product management, AI/ML, blockchain, data science, and business analytics. He is also a Senior Instructor at SCMHRD, MIT ADT University, Upgrad, INSAID, Simplilearn, Institute of Product Leadership. He is a product Manager certified by AIPMM (Association of International Product Marketing & Management) and also AIPMM Global Ambassador. In addition, he received the Dubai Internet Conference 2019 Top Tech 50 Visionary Honorary Award for my DSOW product idea.